We're ending the summer in a quirky breezy way with an arts & crafts style video! LAMAR + NIK go back to the simple yet witty concept that made them famous. Before lyric music videos were even a thing, they made this dazzling piece that featured the song's words made of gigantic cardboards. “Magnolia” was everything we loved about indie, low budget productions...not to mention it was also environmentally friendly given the letters were made from discarded cardboards from grocery stores. For The Shins' new video, they chose another tactic - yet, it's still as ground-breaking and impressive: filmed on a white backdrop, edited, then printed out. “Half A Million” was created with 5,566 stickers, hand cut from 4,868 frames and animated by sticking them down on top of each other at each of the 40+ locations. Great concept and an awesome twist for a video based on a band performance!
"Multimedia in Human Form. Media researcher. Journalist. Filmmaker. PR and Social Media Mind. Cinephille. TV Shows aficionado. Books Lover. Music Video guru and former curator of the 2Pause.com project"