We've been introduced to exciting and eye-opening offerings, including the interactive video for the late Jeff Buckley's cover of “Just Like a Woman” and last month's music video for “Be So Glad” by Jaimeo Brown Transcendence. This month Maria presents an awe-inspiring video from the young but already legendary music video director Romain Gavras. The artist? Jamie XX. The song? "Gosh". The outcome? Jaw-dropping. Check out Maria's breakdown of "Gosh" and why it was her July pick:
"Whenever Romain Gavras directs, the 'world' (as in 'music video aficionados') seems to stand still and 'listen' (a.k.a 'check out the outcome'). And for good reason, as his latest futuristic and heavily CGI-ed masterpiece confirms. Jamie XX joins the ranks of 'the lucky few artists' to have a music video conceived by this French 'enfant terrible', thus mingling with the likes of M.I.A, Jay-Z, Kanye West, Justice, DJ Mehdi and The Last Shadow Puppets.
“Gosh” is just as haunting and mesmerizing as Born Free, Stress and No Church in the Wild. Showcasing a decadent dystopian Paris (while actually being filmed in China in front of a replica of the Eiffel Tower), the music video makes brilliant use of choreography managing to perfectly coordinate the dance of over 400 extras. The cinematography is nothing short of spectacular as well not only due to the very atmospheric look, but also thanks to the very elaborated shots going from ground level all the way up in the air. Even more, Gavras brilliantly mixes and mingles iconic elements from his previous works such as the car stunts from “Bad Girls”, the high buildings from “Stress” and protagonists having a very particular hair color like in “Born Free”. This prompts “Gosh” to not only be viewed and interpreted as an individual piece but also in relation to the directors' previous music videos. The self reflexivity highlights the unique phenomenon that Romain Gavras is in the music video environment, his specific directorial vision while ensuring that all his works are simply must sees!"
This is one video that'll having you saying "Gosh!" in the most positive of ways by the end. It might just even warrant a few replays! If you aren't familiar with Gavras' work, this is a great place to start. Enjoy the spectacle & see you next month!
"Multimedia in Human Form. Media researcher. Journalist. Filmmaker. PR and Social Media Mind. Cinephille. TV Shows aficionado. Books Lover. Music Video guru and former curator of the 2Pause.com project"