The last couple of years have seen an explosion of lyric music videos. They are less expensive and easier to make than regular music videos and they keep fans on the channels of artists rather than give them the opportunity of exploring unofficial sources. So, it has become somewhat of a custom for well known artists to do one or two lyric music video for tracks they are also planning to release. Most of them are quite straight-forward. Some, however, are rather creative. Here are three fresh releases, worthy of your time!
A very beautiful collage style video with a retro look, this promo is an absolute joy to watch. Smart use of typography fusing brilliantly with the simple yet effective animations, all incorporated in MiraRuido's aesthetic. The director is actually called Joseba Elorza and comes from Basque County in Spain. He studied to become a sound technician but his evening hobby of working on collages later prompted him to become an illustrator/animator.
Before there was the super expensive video everybody liked to talk about, Taylor released this beautiful ode to Saul Bass a.k.a 'the man who changed graphic design'. Created by ODD and produced by Taylor herself, together with Joseph Kahn, director of her official promo, this lyric video is (we think!) waaay more witty and interesting than the live action one.
A more low budget lyric video but with a very special approach to the actual typography. Mimicking handwriting, the words become harder to read in the songs' more emotional and dramatic moments. As a matter of fact, a number of fans have complained that the promo defies the whole idea of a lyric music video whose purpose should be to see the actual words that are being sang. But it is this precise illegibility that makes it stand out - not to mention perfectly fits the song's message (that of a deteriorating relationship). Even more so, it also beautifully compliments the stirring live action video directed by Georgia Hudson.
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