For this commercial for Britvic's Robinsons Squash'd, Gravity director Alfonso Cuaron and Framestore got a chance to shoot in zero gravity for real. Filming took place on a specially modified plane known as the 'vomit comet', which conducts parabolic flights that give its passengers 15 seconds of weightlessness. A crew of eight were tasked with filming a water balloon containing the drink being burst with a pin, resulting in the water droplets floating through the air, ready to be haphazardly sucked up by two passengers through a straw.
Over on Indie Street, we are definitely familiar with the fact that with new advancements in technology come new exciting forms of film and storytelling entertainment. But it’s not just films that are evolving - it’s the marketing and advertisement worlds as well. Take one of the newest commercials to hit the market: Sherwin-Williams. Sure, it’s hard to imagine a paint company dropping one of the most mind-blowing commercials of the year, but they’ve sure done it. The best part of their new commercial entitled “Epiphany”? Absolutely no CGI was used to create the jaw-dropping, trippy effects. All that was used was water, paint, a robotic arm and a Phantom camera. Technology in its purest form (just equipment essentially) leads to beautiful effects that will transport you to a multi-colored world of pillow-like clouds of paint. Jump in head first, watch the commercial, and then head over to No Film School to get a sneak peek at some amazing behind the scenes production stills and footage.
After a couple weeks of over-the-top crowdfunding, with the help of Aubrey Plaza, Newcastle Brown Ale on Tuesday released its "crowdfunded" Super Bowl ad. The spot squeezes 37 brands into a single 60-second ad that the Heineken-owned brand has said will air on only one local NBC TV station during Sunday's game. Worth it? Perhaps it will usher in a whole new era of collective advertising. You be the judge, watch the final product here