"We Are the Night" Bacardi Ad by Michel Gondry
Michel Gondry is a man of many talents - filmmaker, music video director, commercial maker. In all of his work, he always creates vivid, quirky little worlds that only his talents and visions can produce. His new ad for Bacardi is no different. A little more down to Earth in terms of over-the-top flair, the popular rum company's commercial is still a lot of fun and totally in line with Gondry's brand of whimsy. The ad follows a cab as it travels through a city full of stereotypes of late night revelers: “glow gals” on their phones, “ice maidens” who don’t care to don a coat despite the weather, “coat check skippers” that party in parkas, “midnight feasters” (me), “last-train sprinters” - the list goes on. Featuring a tunnel with walls that resemble a disco ball, it’s hard not to spot your party-self in here somewhere. As the ad states: “We Are The Night”. Head here to check out more about the "groovy" ad. While you’re at it, you can check out Gondry's most recent music video for The White Stripes here. Also, be sure to catch his newest film “Microbe and Gasoline”, a coming of age road trip story.