Over on Indie Street, we are definitely familiar with the fact that with new advancements in technology come new exciting forms of film and storytelling entertainment. But it’s not just films that are evolving - it’s the marketing and advertisement worlds as well. Take one of the newest commercials to hit the market: Sherwin-Williams. Sure, it’s hard to imagine a paint company dropping one of the most mind-blowing commercials of the year, but they’ve sure done it. The best part of their new commercial entitled “Epiphany”? Absolutely no CGI was used to create the jaw-dropping, trippy effects. All that was used was water, paint, a robotic arm and a Phantom camera. Technology in its purest form (just equipment essentially) leads to beautiful effects that will transport you to a multi-colored world of pillow-like clouds of paint. Jump in head first, watch the commercial, and then head over to No Film School to get a sneak peek at some amazing behind the scenes production stills and footage.