Making a radical switch from conventional production to an experimental farm, a quality-minded family living in the land of volume seeks to at once define and solve coffee’s sustainability problem.  The Mata Atlântica, the rainforest spanning much of Brazil’s coastline, has diminished by 85 percent in five hundred years of human settlement. Deforestation that occurs in mono-culture has caused the decreased rainfall of the recent years to leave São Paulo’s water reservoirs dangerously low. In February they were at just 5 percent. 


These are just a few of the reasons Fazenda Ambiental Fortaleza decided to address the sustainability problems facing not just Brazil, but the specialty coffee industry as a whole. Even though Brazil produces a third of the world’s coffee, a figure that amounts to over six billion pounds of green coffee every year requiring large scale production.Read Full Story