Patrick Milling-Smith, President and Cofounder of, a specialised virtual reality production studio, sat down and decided to outline both the challenges and opportunities that virtual reality presents to brands and the advertisement field now and in the near future. As technology has made the industry’s work a little harder (think ad blocks and commercial fast-forwarding), advanced tech is also making brands think of new ways to communicate with their consumers. As these experiences start to pop up, brands will need to start thinking about how they can create immersive audience experiences that embed themselves in consumers’ memories. For the full breakdown of possibilities, read Milling-Smith’s article here.