Ah, the craft beer boom. Such a wonderful thing. The amount of ingenuity going into the brewing process is one thing, but the creativity being seen on beer packaging and marketing materials these days is taking the industry to a whole new level. Now, I bet you didn't know that when art and beer collide, sometimes things can get...well, a little animated and practically come to life! Imagine enjoying your favorite beers - but in motion! That's what one craft beer lover has been working on for the past couple of years. Trevor Carmick, the creator behind Beer Labels in Motion, has embedded a rather unique flavor of imagination into the drinking experience by animating the very images and words on the labels of his favorite beers. Believe us, it makes for one magical, complementary experience.
Impressed, we asked Trevor the story behind his creations:
"I started my animations in 2013. They began as a way to test various filters within Adobe After Effects and play around with various techniques I had seen in online tutorials. I had always loved the way cinemagraphs looked and I’d always wanted to create some myself. The only problem is I didn’t have a tripod or camera to lug around and capture anything. One day I was looking at a beer bottle and thought, “I could animate the picture on the label and that could be almost like a cinemagraph.” I created a couple of them after hours at work (I’m a video editor) because the computer there was much faster than my home computer. My co-worker, Tyler Haywood, saw them and after my 3rd, he finally convinced me to start a blog and post them. I honestly didn’t think they’d gather too much attention outside of people who liked craft beer. I was wrong! A couple months later, TIME listed me in their Top 25 Bloggers of 2013. I still don’t consider myself a blogger!"
Definitely a well deserved praise. Beer Labels in Motion is a hypnotic and innovative outlet that all can enjoy, whether as a beer-lover or a non-drinker. Thirsty for more info? Be sure to check out Trevor's crafty animations via his website or on social media:
Below are some of the artist's favorite animations as well as a pick of our own. Enjoy!
#1) Heady Topper Double IPA by The Alchemist:
Heady Topper is a double IPA brewed by The Alchemist in VT. It's easily one of my favorite beers of all time and it drives me nuts not being able to get it here in Boston (or easily in VT for that matter!). This beer easily lives up to the massive hype around it. Drink Fresh! #gif #craftbeer #beerlabel #vt Credit goes to idrinkgoodbeer.com for the original can photo.
#2) Dead Rise Old Bay Summer Ale by Flying Dog Brewery:
I might be a little biased being from Maryland but Dead Rise is one hell of a good beer! Brewed using Maryland’s favorite seasoning, Old Bay, this summer ale by @flyingdogbrewery is my surprise hit of the season. It has a hint of Old Bay with a bitter citrus finish and is absolutely delicious. #beerlabel #gif #animation #craftbeer Special thanks to my friend Anna @Afras25 who sent me some here in Boston!
#3) Route of All Evil Black Ale by Two Roads Brewery:
Take the road less shoveled with this fantastic Black Ale by @tworoadsbrewing from Connecticut. This beer easily made the list of my top favorite winter beers ever. They say it isn’t quite a stout/porter or black IPA but I’ll let you decide. (I think it tastes like an intense Black IPA). #gif #beerlabel #animation #bottle #clown #snowing #tricycle #creepy #stout #porter #blackipa #fire #burning
#4) 60 Minute IPA by Dogfish Head:
#5) Edmund Fitzgerald by Great Lakes Brewing Co.:
One of my favorite porters of all time, Edmund Fitzgerald by Great Lakes Brewing Co. @glbc_cleveland . This gem taught me that beer is more than just Bud Light and Miller Lite. Original photo credit: Noel at The Perfectly Happy Man Craft Beer Reviews and Pictures www.theperfectlyhappyman.com #beerlabelsinmotion #porter #beerlabelart #beerlabel #instabeer #brewstagram #ilovebeer #craftbeer #beerporn #craftbeerporn #beeranimation #edmundfitzgerald #beergeek #greatlakesbrewing #beergif #lakesuperior
#6) Ginga Ninja IPA by Black Hog Brewery:
Ginga Ninja is an IPA brewed by @blackhogbeer from Connecticut. You’ll find a delicious balance of fresh ginger and piney hops in this year-round brew. My next goal: pair this beer with some sushi! If you like this animation and others, please tag a beer friend and spread the word! #blackhogbrewing #CTbeer #instabeer #beerlabel #beerlabelsinmotion #hoppybeer #brewstagram #beerporn #beergeek #indiapaleale #craftbeer #ginger #redhead #dcb #drinkcraftbeer #ginganinja #beergif #blackhogbrewing #sushi